Last fall I designed a 24 SKU Mug line that recently won 2009 CBA (Christian Book Association & ICRS) Retailer's Choice Award in it's category.
This line was a rush quick turn program on which I took on all 24 SKUs plus the gift bag and tags for each. I was given a three week time frame from start and finish to complete designs for each of the 24 mugs plus packaging.
This program has exceeded sales reports over three times its' projection for 2009.
Six more mugs specifying Mom, Dad, Grandpa, Grandma, Cancer Survivor and Sister have been designed and are awaiting production. The six additional mugs should be replacing lowest selling mugs in 2010 from the 2009 line.
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